Why Super Bowl Party Foods Will Be Different In 2024 (2024)

Why Super Bowl Party Foods Will Be Different In 2024 (1) S E E D E DC O N T E N T

Why Super Bowl Party Foods Will Be Different In 2024 (2)

We are days away from the 2024 Super Bowl, where the San Francisco 49ers face off agains the Kansas City Chiefs, the time-honored tradition of home parties filled with abundant food and drinks this year's festivities come with a twist. Consumers, brands and supermarket retailers must navigate the complex landscape shaped by fluctuating food prices and inflation.

Strolling through a variety of supermarkets over the past ten days in Southern California one difference became abundantly clear - there are a lot less signs and displays promoting foods and beverages for the big game. But that doesn't indicate that we will party less, just differently. In fact, the National Retail Federation (NRF) predicts that Americans will spend $17.3 billion on food, drinks, apparel, party decorations and other categories on Super Bowl LVIII, about a billion dollars more than for last year's big game.

As food inflation continues to make headlines and impact household budgets, shoppers are becoming increasingly cost-conscious. According to analytics firm 84.51o, 43%'s purchases are heavily influenced by deals they find in their supermarket. Wells Fargo WFC analysts expect Super Bowl food spending to be strong as food inflation, according to the Federal Reserve Economic Data's January release shows a modest rise for food consumed at home at just 1.3% over 2023 and food away from home rising as 5.3% over last year. Wells Fargo reports that in January 2024 fresh and frozen chicken wings are averaging $3.26 and $3.17 respectively per pound making it a great option, with fresh chicken wings down 5% and frozen wings down 11% - and would prove to be one of this year's Super Bowl super food winners if the Taylor Swift "Wings & Crunch" phenomenon continues at the game and on social media. According to the National Chicken Council Americans are expected to consume 1.45 billion chicken wings during the Super Bowl weekend celebration, with or without Taylor Swift's endorsem*nt.

Beef this year will cost more due to record low cattle herds which forced up record high retail prices. Sirloin steak retail prices for the four-week average in January was up just 2.3% to $9.35 a pound but the price of ground beef rose over the same period as high as $4.25 up nearly 12% over last year according to Wells Fargo. Fresh shrimp showed a decrease of 6.4% to an average of $8.84 per pound, but check out the frozen food case for a better deal, where prices could be as much as 30% or more lower. Most shrimp sold in the U.S. has been previously frozen anyway, so just taking the time to thaw them, or BBQ them is worth the price savings.


One of the most expensive Super Bowl favorites is soft drinks, as a category, for 12 ounce cans, prices are up a whopping 57% and 2 liter bottles are up 33% since the beginning of COVID in 2020. A best bet is to make your own soft drinks like lemonade or offer your guests the heaviest option of water from a Britta or other type of filtered pitcher.

Affordability And Equally Satisfying

This year we are seeing even more factors at play that will change the party planning and will force it to become more creative than just a bunch of guys sitting around a wide screen scarfing down chips, dips, subs and sandwich platters and beer. Instead of table-long spreads of meats, cheeses and snacks there's a noticeable shift towards more affordable, yet equally satisfying alternatives. Think gourmet-style sliders using less expensive cuts (and smaller portions) of meat, or inventive vegetarian dishes that offer both flavor and substance without breaking the bank.

And talking about the 'guys" since Taylor Swift and Travis Kelce's relationship has become public and she has been seen at his games, the NFL attained its highest regular-season female viewership since it started collecting data in 2000. Nielsen reports that females currently represent 46% of the Super Bowl audience. According to the NFL, viewership experienced a 53% spike among teenage girls, a 24% increase among women 18-24 and a 34% rise among women aged 35 and above, so in 2024, Nielsen's numbers might be conservative at best. Expect this year's Super Bowl parties to attract more females and it will be important to include their favorite foods including calcium rich foods like cheeses and yogurts, iron-rich foods including nuts and seeds, dried fruit, whole wheat breads. beans, lentils and chickpeas, dark leafy green vegetables, soy-based foods like tofu and don't forget the fruit! Women over the age of 18 also rank pizza as one of their favorite foods, but think about pizzas with veggies and whole wheat or cauliflower crust.

Our favorite Super Bowl foods

84.51 Real Time Insights Survey

Most Popular Foods

According to the retail analytics firm 84.51o's January Consumer Digest, 66% of Americans are planning to celebrate Super Bowl this year, and here's their most popular foods:

  • 73% are serving chips & dips
  • 52% are serving pizza
  • 45% are serving alcoholic beverages
  • 37% are serving fruits and vegetables
  • 37% are serving premade appetizers

Health and wellness continue to be significant trends, even in the context of Super Bowl celebrations. Party givers must now seek a balance between indulgent comfort foods and healthier options, reflecting the broader consumer desire for well-being that include catering to various dietary preferences and restrictions, such as gluten-free, keto, vegan and accommodating those whose diets have changed significantly with the rise of the new weight loss drugs and smaller portions.

Woman standing on a scale. (Photo by: Joan Slatkin/UCG/Universal Images Group via Getty Images)

UCG/Universal Images Group via Getty Images

Trillian Health's 2023 Trends: Shaping the Health Economy Report shows that national spending for GLP-1 drugs like Ozempic(R) and Wegovy(R) totaled $10.7B in 2021 and prescription volume has increased 300% as of Q4 2022; accounting for 9 million scripts, and according to The New England Consulting Group the GLP-1 market will expand to 36 million users by 2030. So while they may be just a fraction of game watchers this year, expect to see significant changes in game day menus moving forward. Medical Marketing & Media magazine reports that there are three tentpoles for pharma advertising in 2024: live sports, daytime TV and news and that OTC brands found twice as much success advertising during NFL games, so it's surprising to see the preliminary list of Super Bowl advertisers without a single Ozempic or Mounjaro ad.

The rising popularity of non-alcoholic beverages cannot be ignored, as more people seek healthier, inclusive alternatives. Among those 21 years and older who drink alcohol, CivicScience's yearly tracking found that 25% said they successfully completed Dry January of those, 35% of Gen Z participated more than double the percentage of Americans 55 and older. Civic Science data also finds that 72% of that group plan on reducing their intake or cut out alcohol completely. From sophisticated mocktails to artisanal sodas, the non-alcoholic segment will certainly have a presence at this year's Super Bowl gatherings.

High-angle ciew of a man as he grimaces while he holds one hand over his chest, California, 1970s. ... [+] (Photo by Tom Kelley/Getty Images)

Getty Images

Brands love the power of the Super Bowl, and TUMS is no exception as they try to cash in on our food indulgences. During Usher's halftime performance, in partnership with GoPuff they will deliver a free 60 count bottle of TUMS Chewy Bites to your door, while supplies last of course.

Enjoy the game...and the food!

Why Super Bowl Party Foods Will Be Different In 2024 (2024)


Why Super Bowl Party Foods Will Be Different In 2024? ›

Super Bowl 2024: A Unique Celebration Amid Food Inflation

What are the food trends for the Super Bowl in 2024? ›

Potlucks prevail as the preferred party format at 67 percent, highlighting the popularity of collaborative celebrations over host-provided fare. Salsa (27 percent), French onion (21 percent) and queso (20 percent) are the top three dips.

What is the #1 food consumed at Super Bowl parties? ›

#1- Wings. According to the National Chicken Council, 1.45 billion chicken wings are expected to be consumed for Super Bowl Sunday. They're an easy, shareable food item that comes in many different options, such as garlic parmesan, lemon pepper, cajun, and many many more.

How many chicken wings for Super Bowl 2024? ›

When football fans across the country sit down to watch the Kansas City Chiefs and San Francisco 49ers play in Super Bowl LVIII on Feb. 11, they will consume an estimated 1.45 billion wings, according to the National Chicken Council's 2024 Wing Report.

What was the cheapest ticket for Super Bowl 2024? ›

The service put the lowest-priced tickets at $8,333 on Sunday. How much is a suite for the 2024 Super Bowl? CBSSports.com reports that a 20-person suite at this year's game would have run you a cool $1.8 million, including the cost of tickets as well as food and alcoholic beverages.

What are the 5 most popular Super Bowl foods? ›

Most Popular Super Bowl Foods in the Nation

Nationwide, the top Super Bowl foods are chili, buffalo chicken dip, guacamole, pigs in a blanket, and spinach and artichoke dip.

Who is the Super Bowl favorite for 2024? ›

Super Bowl odds at BetMGM currently price the San Francisco 49ers as +600 betting favorites. The Chiefs, who just won Super Bowl LVIII, are second in the table at +650.

What are the top 2 Super Bowl snacks? ›

To help plan your game day menu, we've rounded up some of our favorite Super Bowl appetizers that are sure to be a hit. These are the classic foods like Buffalo wings and nachos — plus more than a few innovative ideas, such as fried potato salad bites and a pimento cheese bar — that'll make your spread a success.

What is the most ordered food on Super Bowl? ›

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

What two foods are most commonly served at Super Bowl parties? ›

According to the report, America's top 10 Super Bowl party foods were:
  • Meatballs.
  • Guacamole.
  • Chips and salsa.
  • Tater tots.
  • Chili.
  • Buffalo wings.
  • Hummus.
  • Nachos.
Feb 8, 2023

What is the number one Super Bowl snack? ›

Tortilla chips cinched the coveted No. 1 spot, while the top five were rounded out with cola, cheese blend, salsa and pretzels, respectively. The top 20 categories were established by finding foods that were in the highest share of carts during the week ending Feb. 12, 2023, compared to the rest of the year.

How much pizza is eaten on Super Bowl Sunday? ›

The American Pizza Community (yes, it's a thing) said that over the last few years, about 12.5 million pizzas are ordered, baked, and delivered to football fanatics on Super Bowl Sunday.

How much guacamole is eaten on Super Bowl Sunday? ›

According to various sources, around eight million pounds of guacamole, or the equivalent of 3628.73 tons, are eaten on this day annually.

How much is a hot dog at the Super Bowl 2024? ›

At the past two Super Bowls, hot dogs ran from $8 to $12, but after a year where every figure involving cost hit all-time highs, the 2024 game day event is more than likely to top those numbers. Bookies.com is projecting Super Bowl LVIII hot dog prices to be somewhere in the realm of $12.75.

Was the 2024 Super Bowl sold out? ›

Las Vegas' first Super Bowl lived up to the billing Sunday. An announced crowd of 61,629 fans filled Allegiant Stadium for the Chiefs' 25-22 overtime victory against the 49ers, making the championship game a sellout.

How much does a 2024 Super Bowl ticket cost? ›

According to recent reports, the average Super Bowl ticket price for the 2024 game is around $8,600 as of Wednesday, with the lowest-priced tickets running at $6,500 on Ticketmaster and a little over $8,000 on Stubhub.

What is most popular food for Super Bowl? ›

According to the report, America's top 10 Super Bowl party foods were:
  • Chips and salsa.
  • Tater tots.
  • Chili.
  • Buffalo wings.
  • Hummus.
  • Nachos.
  • Pigs in a blanket.
  • Spinach artichoke dip.
Feb 8, 2023

What is the super food for future? ›

Dried spirulina holds up to 70% proteins, which is half more than soybeans. It also contains various vitamins and minerals and is considered one of the most nutritious foods on the planet. Because of its rich composition, the United Nations World Food Conference declared it in 1974 to be the best food for the future.

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